A Complete Guide to Popunder Ads: What They Are and How They Work
A Complete Guide to Popunder Ads: What They Are and How They Work
Blog Article
In the digital advertising world, businesses are constantly trying to find new ways to capture the interest of users. Popunder ads emerged as a popular format, offering a subtle yet effective procedure for drive traffic, generate conversions, and increase brand awareness. While they are often confused with popup ads, popunder ads operate differently and therefore are often less intrusive.
In this information, we're going to explain what popunder ads are, how they work, their advantages, and best practices for implementing them within your marketing strategy.
What Are Popunder Ads?
Popunder ads really are a type of display ad that opens inside a new browser window or tab behind the active window. Unlike popup ads, which immediately grab the consumer’s attention by appearing along with the current page, popunder ads remain hidden before user closes or minimizes their primary browser window. This makes them less disruptive and allows users to concentrate on the ad if they are finished making use of their main activity.
Because of these placement, popunder ads are generally considered to be more user-friendly than popup ads. They don’t interfere with the browsing experience, but still provide advertisers with the opportunity to acquire message across.
How Do Popunder Ads Work?
Here’s a step-by-step breakdown of how popunder ads work:
Triggering the Popunder Ad: When an individual visits a web site, the popunder ad is triggered by an action—such as simply clicking a link, button, or form about the page. This can be done inside a way that feels seamless, often with no user realizing the ad has opened behind the main window.
Ad Opens in a New Tab or Window: Instead of appearing in addition to the current webpage (as being a popup would), the ad opens in the new tab or browser window behind the active session. Users is not going to immediately begin to see the popunder ad.
User Engagement: Once the user finishes browsing and closes the active window, they will notice the popunder ad in private. Since the ad only appears after they’re finished with their primary activity, it avoids interrupting the consumer experience.
Click and Conversion: The popunder ad is made to drive clicks and conversions. Once the user discovers it, they're able to engage with all the ad by hitting it, which leads them to the advertiser’s web page or website.
Popunder ads tend to be used for getting visitors to specific offers, generating leads, or increasing website engagement.
Why Use Popunder Ads?
Popunder ads have several advantages that make them an attractive option for advertisers:
Less Intrusive User Experience
Unlike popup ads, which immediately take over an individual’s screen, popunder ads stay without anyone's knowledge and don’t interrupt browsing. This can lead to a much more positive consumer experience and reduce ad fatigue.
High Visibility
Since the ad appears only after the person has finished their primary activity, they may be more likely to give it their full attention. Popunder ads can perform higher visibility because they remain open around the user’s device until actively closed.
Better Click-Through Rates
Many advertisers realize that popunder ads generate higher click-through rates (CTR) than traditional display ads. Because they are seen at any given time when an individual is more relaxed instead of distracted by other content, they can drive more meaningful engagement.
Lower Ad Blindness
Popunder ads avoid ad blindness, which occurs when users become acquainted with ignoring ads that are placed in predictable spots on a webpage. Since they appear inside a new window or tab, popunders stand out and so are more likely to capture user attention.
Cost-Effective Advertising
Popunder ads tend to be less expensive than other types of display ads, such as native or video ads. They can give a better return (ROI) for advertisers looking to reach a broader audience having to break the bank.
Extended Time on Screen
Unlike popup ads, which can be typically dismissed immediately, popunder ads remain open in the background before user decides to seal them. This extends the amount of time the ad is seen and enhances the chances that the user will engage it.
Best Practices for Using Popunder Ads
To get the most from popunder ads, think about these best practices:
Target the Right Audience
Use targeting features available through popunder ad networks to ensure your ads are consideration to the right audience. Effective targeting can improve engagement rates and increase conversions. You can target determined by user demographics, browsing behavior, location, or interests.
Optimize Landing Pages
Once users click with a popunder ad, they will be directed to a web page that matches the ad’s message and is designed to convert. Ensure your landing page is user-friendly, loads quickly, and includes clear calls to action (CTAs) that drive conversions.
Focus on Ad Design
Although popunder ads are less intrusive than popups, their design still plays a critical role in engagement. Use compelling visuals, clear messaging, along with a strong CTA to entice users to click about the ad. Make sure the ad submissions are aligned with all the product or service being promoted.
A/B Testing
Test different ad designs, messaging, and targeting ways of find the combination that work well best for your campaign. A/B testing helps identify what resonates along with your audience and enables you to refine your ads for better performance.
Ad Frequency Control
Be mindful of how often your popunder ads are displayed to users. Overuse can lead to annoyance, that might reduce the effectiveness of the campaign. Use frequency caps to manage the number of times a person sees your popunder ad inside a certain time period.
Monitor Performance Metrics
Keep a record of key performance indicators (KPIs), including click-through rates, conversions, and bounce rates, to judge the success of your popunder ad campaigns. Use the data to make informed decisions about optimizations.
Popular Popunder Ad Networks in 2024
If you’re looking to run popunder ad campaigns, here are a few of the top networks that provide this format:
PropellerAds
PropellerAds is one from the most well-known ad networks for popunder ads. It offers global reach, advanced targeting, and detailed performance tracking. The platform works for both small enterprises and large enterprises.
Adsterra
Adsterra is often a popular ad network offering popunder ads with a range of targeting options, including geo-targeting and device targeting. Adsterra is known for its anti-fraud system, ensuring high-quality traffic for advertisers.
PopAds
As the name suggests, PopAds focuses on popunder ads. It offers real-time bidding, advanced targeting options, and low minimum deposit requirements, which makes it ideal for advertisers with varying budgets.
ExoClick
ExoClick is really a performance-based ad network that delivers various ad formats, including popunders. It offers a person-friendly platform with real-time analytics and robust targeting features to be sure ad effectiveness.
HilltopAds
HilltopAds offers a selection of ad formats, including popunders. It provides advanced targeting, ad frequency control, and a fraud detection system to be sure high-quality traffic and ROI.
Pros and Cons of Popunder Ads
Pros:
Higher Visibility: Since the ad stays in the background until the user is through with their main activity, it’s less likely to be ignored.
Less Intrusive: Popunder ads don’t interrupt an individual’s browsing experience, making them more acceptable to numerous users.
Cost-Effective: Popunder ads typically have lower costs than other formats, causing them to be a budget-friendly option for many businesses.
Longer Engagement: Popunder ads stay open prior to the user actively closes them, providing them with more time build awareness.
Cons:
Potential for Ad Blockers: Some users install ad blockers that specifically target popups and popunder ads, reducing the reach of such campaigns.
Delayed Interaction: Since popunder ads are hidden before the user closes their main browser window, there’s often a delay in once the ad is observed, that could affect immediate engagement.
Negative Perception: While less intrusive than popups, many folks still view popunders negatively, especially if they're not well-targeted.
Conclusion
Popunder ads give a unique chance for advertisers to engage users in the less intrusive way. Their ability to be in the background before the user is ready to activate gives them an advantage over other disruptive formats like popup ads. When used strategically, with proper targeting and optimization, popunder ads can generate high click-through rates, boost traffic, and lead to better conversions.
As digital advertising will continue to evolve, popunder ads remain a valuable tool for marketers trying to drive results inside a cost-effective manner. By leveraging top popunder ad networks and following tips, businesses can incorporate this advertising format to their broader web marketing strategy with success.